Monday, 2 December 2013

How to Design Attractive Home Page to Make Profitable Ecommerce Website

ECommerce websites need to have impressive and attractive homepage designs which are powerful enough to capture the interests of the visitors and compel them to explore the website and make purchases. Web designers need to careful of incorporating the essential principles while designing the homepage so that the eCommerce website can make more profits and prove to be an important asset for the organization.

Here are some tips which can help you have a great looking and amazing performing homepage which can help the user take an immediate purchase decision :


    Looks Professional


Your website and homepage should have a professional appeal which is important for gaining trust and confidence of the visitors. Do not destroy it with broken links, spelling mistakes and grammatical errors in content and weird graphics.

    Keep it Informative

The home page should provide enough information to educate and inform the user about the company, products and services. Make sure all this information is to the point and crisp. Do not make it too long to handle as the users prefer simple and limited information.

    Keep Designs Clean

A home page with less advertisements, light color combination and minimum number of boxes sells more. It is not advisable to use a flash video on the home page to get the traffic. Readable font styles and sizes in effective colors with balanced white spaces give a professional look to your site which is very important for building a strong image.

    Include Freebies, Deals and Free Shipping



To hold the interests of the visitors and motivate them to make further moves to make a purchase it is very important to make your homepage attractive by adding alluring and irresistible shopping deals. Words like “Sale”, “Free Shipping” are strong enough to grab the attention of the buyers and encourage them to shop and shop. Do not forget to use these eye-catchy deals and banners on your home page.

    Easy to Locate Shopping Cart, Search Box

Never let the visitor look for search boxes or shipping cart or login box. These are important elements which should be present on the web page without having the user look for them. Make sure they are present on the home page and are clearly visible.

    Don’t Miss Social Media Links

Social Media sites have been making a remarkable contribution to online sales so make sure you don’t miss on including Facebook, Twitter and various other important social networking sites on your home page. They can get you good business by helping you improve the ranking of your site.

    Contacts and Online Chats

A home page should always include the contact details of the company to help customers get in touch with you for any kind of information he is looking for. Online chats are another interesting way of resolving the queries and doubts of your users. Make sure you have them on your home page.

These are some ways which can make your home page a hit by making your visitors stay longer and involve in purchasing.

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