Mobile Website- Advantages and Disadvantages

To catch up the pace of fast changing technology, businesses are opting for mobile websites so that they can connect with their audiences easily because in the past couple of years, there has been a huge migration of users from desktops to mobile phones. Hence to survive and sustain the competition, it is very important for businesses to optimize their sites for mobile phones.

Moon Micro Systems have been providing professional assistance in designing mobile websites for businesses so that they can stay in sync with the times and expand themselves. They have a creative team of designers who take care of all fronts with perfection. We all know that within no time mobile websites have created a huge market for themselves but we cannot negate that along with the obvious advantages, there are also some disadvantages of optimizing your web pages for mobile websites. Both the extremes have been discussed further in detail.

  *  Advantages :

  *  Fits all screen sizes and runs across all browsers

Mobile websites are very convenient to use. You need to put in extra money and efforts for once and you are sorted because you can be rest assured that your website is compatible with all browsers and can work efficiently on different phone by fitting across different screen sizes of Smartphones and tablets. One solution and you can enjoy the perfect user interface.

   * Connect with the greater mass of audience

It is a known fact that more and more number of users are shifting to Smartphones and tablets for browsing. Convenience and comfort have taken a front seat for almost everyone and mobile sites make it easier for you to reach your audiences and stay in touch with them and keeping them updated and informed about your products and services.

   * Require less maintenance

Compared to regular sites, these sites do not demand that frequent maintenance as they can be updated more easily and frequently on an annual basis. This keeps the site well in shape and ensures much better performance.

   * Minimum investment and maximum profit

It is the most profiting deal as owning a mobile site is not a heavy investment but the results and profits it generates for the business in terms of ranking with search engine and sales figures is really rewarding.


   * Disadvantages :

   * Restricted View

Mobile websites keep the view of the web page altered. Hence we cannot view the whole page in one view because of the screen size constraints. Sometimes the important parts of the web pages are missing making it a bad experience.

   * Less control on performance across different handsets

We cannot control the performance and efficiency of our mobile site across different handsets as the markets are flooded with thousands of patterns and there is a regular change in technology. The latest mobile version is very different from the older one so we cannot exercise any control.

   * Performance depends on internet connection

Efficiency of internet connection varies across devices ad on mobile phones, the connections are not that effective. Hence performance of a mobile site is hampered by the weak internet connection. If the site is taking too long to load because of weak connectivity then the user will get annoyed and frustrated.

These are some important pros and cons of having a mobile website. They are truly beneficial for a business to perform better and expand their boundaries but there are some constraints which need to be kept in mind in order to make the most out of this amazing helpful technology.

Important Tips to Design Effective Logos

A logo is a very important part of a brand. A logo is all about representing your brand graphically so that your target market can associate with it and recognize it. It has to be visually appealing and stimulating with distinct features and it should also be able to synchronize with other elements of your business like the website, marketing strategy etc.

We, at Moon Micro Systems have an innovative team of designers who master the art of creating perfect logos for your business which are unique and impressive and can be a great medium for conveying your company’s message to your target audience in an effective manner. They study your business deeply and then design logos which are a reflection of your identity. There are some very important points that should be kept in mind while designing effective logos so that we can create a strong brand identity in the minds of our consumers.

Some of the important tips have been discussed below :

   * Simple

Simplicity is the key to effective logo design. Simple logos are easy to memorize and recognize. For example, logo of Apple is so simple where the company is so big. The idea behind keeping it simple is that it can be recognized by people from all over the world. Similarly a logo of Nike is also plain and simple.

   * Memorable

A good logo design is one which can be memorized within no time. The aim of a logo is that your customers can recognize you from amongst your competitors. Using eye-catchy and bright color combinations along with great designing should create a strong visual impact on the minds of the audiences so that they can easily remember the logo. For example, logo design by FedEx is so bright and easy to memorize.

   * Representative

A logo should connect with the audience for which it is meant. It should be a reflection of the company in a way that it connects with the targets. It should project the whole philosophy of the company along with delivering a desired message.

   * Timeliness
A good logo survives the test of the time. It doesn’t go out of fashion for years. Remember once the logo is created, it cannot be changed easily. It should be strong and impressive enough to stay in the race for years to come. It cannot afford to become outdated with the passage of time.

   * Versatile

It is very important to create versatile logo designs so that they can be used across different media. Make sure your logos are designed in vector format so that they can be checked for scalability. While designing a logo, we should also consider how it will look in different sizes and different colors so that it appears pleasing to the eyes in all sizes from that of a visiting card to a billboard.

Make sure you keep all these points in mind while creating your logo design. Creating an effective logo design becomes a lot easier if you can incorporate all these points while designing a perfect logo for your company.

Designing An eCommerce Portal to Maximize Online Sales

Every business dreams to grow beyond boundaries and diversities. ECommerce portal is the most effective and efficient way of achieving your dream. Launching an online store can give your business a boom by helping you explore new markets that are beyond reach otherwise. Both, the convenience to shop and the ease of selling products on the web make eCommerce a lucrative option for the buyers as well as for the merchants. All you need to do is have an eCommerce website designed to sell your products.

Moonmicrosystem.co.in is an answer to all your online needs. They have a great team of innovative designers and interesting developers who are skillful at providing customized quality solutions to all your eCommerce related needs starting from wonderful website designs to amazing functional utilities. They understand the needs of the client and develop solutions which focus on increasing their sales and profits.

The web is an interesting medium which opens the world markets to explore and cater to customers of all kinds and types and it the onus of making sales to also lies on the shoulders of the designers and developers.

Important Steps To Increase Sales :

1. Convenience to Find the Desired Product

The layout and structure of the site should be comfortable to browse and navigate the site so that the visitor is able to find a product of his choice easily. There can be nothing more disappointing than having the product on the site but it doesn’t sell because of poor navigation. Designers should focus on creating a well laid layout.

2. Something For All

It is important to have an assortment which is able to serve all kinds of customers. Keeping the range very narrow or particular can be very dissatisfying for the visitors. It should be made sure that the product range caters to the larger masses.

3. Interesting Designs and Details

Once the visitor has liked the product, the conversion depends upon the details and images of the product. Designers should keep the description informative and clear for the visitors to understand and clear their doubts. Once the visitor is sure of what he is buying, he will surely proceed to make the sale. So to ensure more conversions, designers should give product details a special attention.

All these steps in some way or the other are helpful in making better sales. The team of experts at MMS makes sure that all these points are taken care of so that their clients can increase their sales and profits.

Advantages and Disadvantages of Magento Website Development

Magento is the most widely used open source platform. Almost all the eCommerce websites are made using this web development technology because of its amazing features.  It has emerged as the most robust, scalable and flexible platform. It provides multiple tools to build and manage the online shops. Like any other technology, it also has some advantages and disadvantages.

Advantages of Magento Web Development :
 
Open source CMS Platform for Free

It is an open source platform available for free to download to all those who wish to develop a website.

Magento Community

A large community of experienced developers and designers work as a pool of knowledge. They contribute to this pool by regular discussions and forums which are helpful in finding solutions to lots of problems related to eCommerce.

SEO Friendly

A built-in SEO feature which is helpful in achieving better ranks by modifying the titles and meta tags.

Multiple Payment Options

It offers different options to make payments which include net banking, credit/debit cards, PayPal Express etc. This helps in converting a visitor into a customer without any hassles.

Features

Magento comes with a wide range of diverse features which make your site simplified and effortless to use. Uploading and modifying interactive catalogs, option to upload multiple images with facility to zoom, feedback generation, and stock management are few such features which make it the best choice.

Customization

It can be customized to a large extent to suit the subjective needs of the client. From themes to modules to extensions, everything can be customized to design a storefront of your choice.
 
Mobile Friendly

It comes with an option to integrate the site with multiple devices. You can view such a site across mobile phones, Smartphones, iPhone’s and tablets.

Disadvantages of Magento Web Development :
 
Complicated Coding

To have a customized look for the site, you require assistance of professional developers and designers to do the coding for you as it is a complicated process to develop customized codes.

Hosting and Maintenance

To function optimally, it requires a high end server otherwise the users might experience slow loading website leading to dissatisfaction. In order to have a smooth working online store, you need to have uninterrupted hosting and maintenance services.

Resource Space Needs

It demands lots of memory and space to function. To ensure a better performance, you need to have an optimal utilization of your usage so that the resource space can be reduced.

These are few advantages and disadvantages attached to Magento website development.

Future Scope of Android Technology

Technology is transforming and rejuvenating at a fast pace. Within no time Android has become a favorite of millions of mobile developers and users. It is an open source Linux based operating system designed specifically for Smartphones and tablets. In such a short pan of time, the growth of android market has been fabulous. The ease of use coupled with convenience and entertainment factor have been the powerful features of this technology.

Use of mobile phone has been on the rise in the past few years and customers are always demanding some unique, creative, interesting and entertaining applications to meet their varied interests and likes. That’s the reason all the companies are shifting from basic boring phones to much more interesting android based phones which are loaded with functions and applications to make lives easier and entertaining for the users. Nokia, Samsung, HTC, Sony etc. is making constant efforts to bring out something exclusive in the markets to satisfy the large pool of mobile users.. Many companies are working just on developing android based applications. Dynamic and interesting apps are available at cost effective prices. Companies are introducing interactive apps to stay in touch with their customers. From launching and promoting a brand to popularizing an existing brand, everything is being done the android way because the market for Android apps is huge and flexible. If you want a chat application or you wish to have a virtual game or you want a lifestyle application, Android is the common answer for all the needs.

Future of android is beyond imagination. It has opened a new stream of technological advancements. And interestingly, there seems no end to experimenting and evolving new applications and mobile phones using this innovative and dynamic technology. In years to come the usage of this technology is bound to increase because of its flexibility to develop applications of different kinds. There has been an unexpected rise in the demands of Android developers and in future this demand is expected to increase with time. With each year passing, we are expected to have more and more developers joining the pool of talent because as it is an open source platform, the scope to create something new is infinite. It totally depends on the imagination and skills of the developers that what they wish to create out of this amazing technology.

Customers are always eager to look for something different and new and android is the key to generate something unique all the time. If you have an idea, you can surely convert it into an interesting app using this diversified technology. The future of android is bright because it can be used on different avenues to create new things.

Advantages and Disadvantages of Flat Designs

Skeuomorphic designs have been the most widely used in designing patterns in the past few years. Outstanding 3D designs blended with amazing imagination have created wonderful visual experiences on the web. But now times have changed and the complexity of effects and imaginations has been overtaken by the simple and beautiful “Flat Designs”.

Flat designs are a perfect combination of simple interfaces mixed with minimalist layouts in flat colors which are easy for eyes to capture and locate. They are the recent trends in this era of technology which aim to keep designs simple and yet attractive.

Advantages:

    Easy to Read Across Different Devices

They are easy to read across different devices like desktops, Smartphones, tablets etc, because simple designs keep the content well placed which is easy to spot. So even if you are browsing a site on your phone, you don’t find it difficult to read the content.

Trendy

Flat designs are the talk of the town. They have brought in the latest trend which popularizes keeping it simple and attractive. After enjoying the era of 3D effects, flat designs are quite a break from the complicated world. Flat designs are all about uncomplicated visuals.

 Impressive Clean Visuals

These designs look so good because they are so clean and impressive. The use of boll colors and geometric shapes are simply pleasing to the eyes thereby taking the user experience on a totally different level.

 Bright and Lively

Flat designs are all about bright and striking colors which are so eye-catchy and alluring. They don’t fail to add liveliness to the site and happiness to the moods of the visitors.

Goodness of Typography

Flat designs highlight typography as they are simple and sorted and there is not much room for distractions. Now it is up to the designer that how he utilizes the benefits of typography making his site better.

Disadvantages:                                 

Limited Usage

There is no doubt that minimalist approach affects the functionality of the website as the main focus of the designers is on keeping things simple because of which they have to make compromises.

 Short Life Span

Just like any designing technique, flat designs will also have a limited life span. In the present times, they are widely used by the designers but in times to come, designers might opt for something more innovative and long lasting.

Too Simple to Use

It is a challenge to deliver visual messages effectively using flat designs. Though the designs are beautiful and visually appealing but they have serious limitations as well.

Limited Options

It supports very limited designing elements. Use of animations and creative tricks is not incorporated in flat designs which are a big restriction for the designers.

These are few advantages and disadvantages of using flat designs. But we can never negate their power to allure and attract users with their simple and clean designs.

Tips for Making Your Responsive Designs More Engaging

Responsive web designs make sure that your site is mobile-ready. It is all about creating a look that is equally impressive when it’s big and when it’s small. The site is visible to every browse size with equal efficiency and performance.

Web designers need to do a lot of planning for responsiveness for managing the designs as per different sizes so that they don’t appear uninteresting and boring. Committed and creative designers of Moon Micro Systems use their innovative skills throughout responsive sites to make it more engaging for the visitors. Here is how can you do it right :

Utilize Typography :

Typography is an important pillar of responsive designs because it involves taking decisions on what would look good on a small screen and what would look impressive on a big screen. Using different font sizes and styles in heading and text offers a large room to experiment and create something unique. It is very important for different elements on screen to shrink as the size of the screen decreases. Fit Text is an amazing plugin which can be of good help. The whole concept of typography is based on imagining and creating.

Impressive Imagery :

Using eyecathy images makes your site impressive and lively. Always be sure of the images you put on the site. They need to attract. As the screen size changes, the images also change their size and shape. Use large images in responsive designs so that even if they have to shrink their size to fit onto a smaller screen, they would be clear and understandable. Use high definition images for extra clarity and for a better graphical visual effect. Using flat designs can reduce the loading time of your web pages.

Focus on Navigation :

 


Dealing with navigation is very important and tough too. Important because it describes the layout for your site and gives direction for visitors to explore your site and tough because we have always been creating the navigation for landscape designs but for responsive designs we need to make them fit into the portrait dimensions. Hence it is very important to plan your navigation smartly. You can use links to simplify the task. Use categories and sub-categories to organize your web pages more intelligently.

Interesting and Intuitive Experience :

Visitors can get bored waiting for the site to load on their mobile. And if they have to look for a button to move to the next page, it adds up to their frustration. It can be really irritating and annoying to wait and search for the button. All this leads to a frustrating experience. Taking care of all these points helps in making the browsing experience more interesting and entertaining.

These are some of the important steps need to be followed to make your responsive designs more engaging. It is very important that all our efforts should create a more convenient environment for the users so that they can enjoy browsing on our site.

Tips to Make Your Website More Compelling

Businesses demand high traffic on their websites for which web developers and designers need to create more appealing and compelling websites. To achieve this goal, they keep adding new sections, toolbars with updated content which at times end up creating confusing and cluttered web pages which can be a big turn off for the visitors. Professional web designers at Moon Micro Systems create websites which are very compelling but not frustrating because of excessive creativity usage.

Here are some very concise and organized tips that can be helpful in having compelling websites for your business :

Platform :

Be sure of what platform you want to pick for having a website. WordPress is an amazing option to opt for because of the plethora of options it offers for designing a semi-customized or fully-customizes website as per your convenience. Super flexibility, varied functions and spectacular user-friendliness are some of the most highlighted and beneficial for creating and using a website easier.

Layout :

Convenience of navigation and richness of user experience depends to a large extent on the layout of the website. Focusing on display of images, content, menu bars and the use of white spaces in between the content can help in designing a better layout. All these factors together constitute a better layout which looks more organized to the eyes and very comfortable for the mind to understand and adjust. Also ensure that there is a consistency in designing and layout across all the pages so deliver a uniform and unified impression.

Designing :

A website with a professional appeal and well-organized content, images and graphics can do wonders for your business. Designing has a very important role to play when it comes to offering a wonderful user experience to the visitors. From colors to images, font styles to typographies; every designing tool is essential in making the web pages compelling. Some points that should be kept in mind while designing a website are :

1.  Simple and smooth to navigate to make it convenient for users to explore the web pages.

2.  Convenient to read and understand. Wisely pick the font style, size and colors to ensure the content is easily readable. Keep the content unique and well updated to capture the interest of the visitors.

3.  Ensure that your site is SEO friendly so that it is easy to find in the search engines. Using SEO keywords in content and keeping the content rich with information and original can pay you in the long run by fetching higher ranks with search engines.

4.  Fast to load site is must for any business so that the visitors are not forced to leave the web pages because of the slow speed.

 Content :

For compelling web pages, great content is the key. Having a beautiful looking site with a great navigation is important, but having rich content on the site can multiply the visitors and rate of success. Businesses should focus on content that is original and informative. It should also be updated from time to time to maintain its authenticity.

Make sure that the content on each page is specific to its purpose. Home Page should be about the introduction of the company explaining what the company does in a very comprehensive manner. It has to be impressive to grab the attention of the visitors to call to action. Similarly other pages like About Us, Contact Us, Products or Services, Blogs etc. Need to explain and inform the visitors about their purpose in a detailed but concise manner.

 Landing Pages : 

Landing Pages are a fantastic way of capturing interest the visitors and compelling them to make the purchase. These pages are simple and focus on making sales and receive traffic from sidebar widgets and emails. These have to be simple and impressive to convert the visitor into a customer.

Above tips can make your website more compelling than your competitors with greater room to generate sales.

Tips to Create Better Landing Pages for Your Website

Landing pages are an important source of lead generation. To generate greater leaders, marketers need to have impressive and attractive landing pages. It is a known fact that visitors have the attention of a goldfish which the web designers should utilize by focusing it on a one particular offer minus all other distractions on the website using these amazingly focused pages.

Tips for Better Landing Pages

To set up and optimize the landing page sounds like an easy task but it is a real challenge for marketers to create that can generate good leads and greater conversions. Here are some very useful tips which can help you grow.

Create Landing Pages with All Important Elements :

There are some important components of a perfect landing page which should be included without fail so that they can convert visitors and initiate the transaction process. Some of these elements are :



    Headline



    Description



    Images



    Form to get visitors’ information


Testimonials, if any



All these elements come together to create a wonderful experience by providing all the information that a visitor might need.

Coordinate Headline with Call to Action :

The message in the headline should be consistent with the call to action; otherwise the visitor will feel cheated. The visitor will get confused seeing a different set of information thinking he has landed on a wrong page which will make him leave the page without further explorations.

Do Not Use Main Navigation :

It is very important to reduce the distractions on the lead generating page and to achieve this goal it is a wise step to not include the main navigation on this page. This will reduce the chances of the visitor switching on other wed pages of the website and allow him to focus on the landing page.

Include Social Sharing :

Social Media sharing buttons should be included on the landing page so that it can easily shared by the visitors with their friends and relatives via a social media platform. Also make sure that you incorporate an email forwarding option. The social network can be used smartly for getting more leads by encouraging sharing.

Keep it Short and Simple :

This is the mantra for designing a perfect landing page. Keeping it cluttered with lots of information can make it look messy and difficult to absorb for the visitors. Use white spaces to give it a lighter look and include images to make it more attractive and interactive. Make sure your content is short and sweet.

All these tips ensure better designed and better lead generating landing pages. Incorporating all these tips can get you visitors on your page and compel them to stay for long by converting them.

Beneficial Tips to Improve Your Website’s Usability

For any website to perform and function in full swing, it is very important for website designers to focus on usability of the site. It should be an important part of the website which should be taken into consideration even before starting with the web development process. Usability starts with before the website development and keeps on going with the live website to ensure better performance.

Some important tips to improve website usability have been discussed further :

Make Sure Your Site is Quick to Load :

No matter how high your website ranks on the usability front, but if it takes too long to load, it is of no use for your audiences as they hate slow loading sites and quickly shift to other better options. Hence the foremost important thing to be kept in mind while increasing the usability of your site is the speed to load.

Offers Satisfaction to Visitors :
When a visitor reaches your website, he is actually looking for some kind information or product and if he fails to find it easily, the whole experience of the user on your site is disrupted. Therefore, it is very essential to ensure that the visitor is served with the right kind of information expecting which he has made a visit.

Structured Layout and Swift Navigation :

The more organized the layout is, the more simplified the navigation is. To induce your site with more usability, keep it simple and easy to navigate so that your users are able to trace what they are looking for without any inconvenience. This is very important because while browsing the site on mobile phones, the whole web experience can be spoiled scrolling left-right and up-down if the navigation and layout of the site are not proper.

Offers Readability :

If the content on your site is readable, then visitors will keep revisiting your website and if your website has any kind of readability issues, then your visitors will get irritated and frustrated. Hence it is very important for web designers take readability seriously and make the content on the site easily readable by incorporating the following important points :



    Organize content into paragraphs

    Use bullet points

    Use headings and sub-headings

    Focus on selecting a readable font style, font size by using interesting typography

    Smartly use the white spaces.

All these factors together contribute at enhancing readability thereby ensuring happier experience for the users.

Focus on Colors and Textures :

The first thing that creates an impression on the minds of the audiences is the color schemes used on the web pages. The effect of colors on the psychology of the user cannot be neglected because it plays a vital role in holding the interest of the visitor. Thus while choosing the colors and color combinations, you need to understand the expectations and likings of your target audiences with which they can create positive associations. It is also important to use the contrasts and textures in a creative manner to create a unique look and feel.

All these tips promise more usability for your website which can compel your users to keep visiting your web pages.

Tips to Design Search Engine Friendly Website

While creating a website a web designer not only needs to focus on beautifying the designs and ensuring that users are catered professionally, rather he also needs to concentrate on improving the visibility of the website with search engines for which SEO efforts are mandatory. Search Engine Optimization is the key to reaping the advantages attached to online presence.

Some of the practices have been discussed further in this article which promise better visibility and greater traffic on your website :

Keywords :

For any search engine optimization mission, keywords are the main tools. Right keyword helps in finding your site by the target markets in a much easier manner. For that you need to be aware of your target audiences and their demographics so that you can select a potential keyword and use them effectively. Make sure that your web pages are not the stuff and cluttered with lots of keywords because it will hamper your ranking.

Place Your Keywords Right :

Selecting the potential keywords will not get you great results till the time you don’t place them in a semantic fashion. Each web page should contain related keywords which are arranged in the right positions so that search engines can spot them. Some of the most effective locations are :

    Meta Descriptions
    Navigations
    ALT Text
    Title Tags
    URLs
    Internal Links
    Bullet Points etc.

Use Links :

Links can earn you good ranks. Using effective keywords with internal links can really make your site SEO friendly because you have defined your link in the most appropriate manner which can be easily spotted by the search engines. All these activities improve the internal linking of the site without interfering with the designing aspect.

SEO Friendly Navigation :

Having a structure which can be easily followed by the search engines guarantees higher ranked websites. Make sure you keep all the links and buttons text-based which are easy to understand by the search engines. Avoid using JavaScript because it is difficult to understand by the search engines.

Optimize Your Images :

It is very important to ensure that the images are being used properly so that the website can be benefited with their usage. Fast to load images are loved by audiences and search engines, so make sure that the file size of the image is smallest. Make sure that the image is related to the content on the web page so that it makes complete sense and get you better ranks. Do not forget to keep your images saved in an organized manner inside a folder tagged as “images” or something relevant.

All these practices together constitute SEO friendly websites which have made the optimum utilization of their online presence and are very effective in attracting the web traffic.

How to Create a Profitable Website

Most of the web designers focus on websites which are beautiful to look at. Designing is defined in the terms of impressive and attractive artistic creation. Having such a website which is only amazing to look at but fails at making an impact and getting profits to the business is a liability. Businessman cares more about numbers and statistics like number of visitors, sales figures, conversion rates and profits.

A great web designer is one who can focus on both the fronts with equal efficiency- designs and sales.

To make your website more profitable, here are some steps that need to be taken :

Define the Purpose of Website :

The first step involves knowing and defining the purpose of the site in context of your business. You need to concentrate on how you wish to utilize the website for promoting and expanding your business. Whether you want an eCommerce website to initiate online sales or you want a site to inform audiences about your business or you want a site to attract more business opportunities. Once you have defined the reason, you can focus better on having a site which can solve the purpose.

Use Interesting and Catchy Headlines :

No visitor reads all the content on the web pages. Headlines are the best way of providing the necessary information and getting the interest of the visitors to force them to read and explore your site further. Make sure the headlines are specific and strong enough to get the attention of the visitors. Make them appealing and alluring so that the user is attracted to browse through the pages.
 

Lead Users to Some Action :

It is for you to decide what you want your visitor to do so that they are motivated to perform some kind of action instead of not knowing what to do and leave your website out of confusion. Make sure that you attract your visitors to involve in some kind of action which is clear and simple to understand. Do not load your homepage with all kinds of information making it cluttered and confusing for the visitor to decide where to go.

All these factors contribute in making your website more profitable by holding the interests of the visitors and encouraging them to engage and spend more time on your website which is an important factor in converting them into customers. Imbibing these small steps can get you huge traffic on your site and help you earn more profits.

Beneficial Steps to Make a Winning Home Page

The first impression has to be influential and effective. That’s the reason it is important to have an attractive and impressive home page so that it can capture the senses of the visitor and allure him to explore the site. The home page is the virtual face of the company which has to be fascinating so get the attention of the audiences otherwise it will not take them long to leave the site without making further moves.

Important Steps for a Fantastic Home Page :

A home page should not only be great to look at but it also needs to perform well. There are various essential elements which need to be blended in the right combination to create a powerful impact. Here are some beneficial steps that can do wonders for your website by making your home page a hit.

Introduces the Company and Brand Effectively :

It is very important for the visitors to be able to identify and understand about your company, brand and products within few seconds without making extra efforts to look in for the information so that they can stick around longer. Your home page needs to introduce and explain your company and products in a crisp and interesting manner so that the visitor craves to explore more about you.

Blends With Target Audience :

A homepage which focuses on the audiences by keeping the content, images and designs specific to the tastes and understanding of the audiences is sure to retain more visitors. Technical jargons and difficult to absorb content can never hold the interests of the audiences.
 
Calls to Action :

A home page should incorporate primary and secondary calls to action so that the visitor is guided to the correct directions. Call to action motivates the visitor to explore the site across deeper layers. “Buy Now”, “Free Quote” etc. Compel the audiences to get involved in a logical sequence of steps instead of getting confused.

Reviewing and Changing :

Change is the only constant in life. If your home page is static, it would lose the power of attracting the visitors and would make your site dull and ineffective. A good home page should stay updated with the changes in the environment with regular updating of content and images. This not only gives a fresh look to your virtual face but attracts more traffic.

Interesting and Unique Designs :

Smooth and swift navigation with a well organized layout, impressive color themes with interesting typography design and brilliant use of white spaces are some of the designing elements which impart a professional and impressive look to your home page. Great designs promise more trust and confidence of the users.

All these steps focus on delivering a great looking and brilliant performing home page which has the power of attracting the audiences and compelling them to stay longer.

Hottest Web Design Trends to Watch Out in 2013

Web designing is all about innovation and experimentation. With technology advancing with a progressive speed, the room to create something new and distinct is expanding. Designing trends keep changing with time. They are purely an impression of the expectations and desires of our users and their expectations of user interface.

Ingenious minds at Moon Micro System are always at work in order to design something original and unusual. They use the latest technologies, tools and techniques to draft customized designs which are in synchronization with the present times and help you stand out in this competitive world. They are imaginative and creative minds striving to bring a change by using their efficient designing skills.

The hottest web design trends which are utilized by our professional web designers have been discussed further.

Large Photo Backgrounds 

Utilizing the background by placing a large beautiful picture on it looks really impressive and due to its high visibility it catches the attention of the visitors quickly. It is a simple and yet effective way of making the background stronger and more influential.

Typography

Typography is all about utilizing different font styles in varied colors and sizes to create a look which is not cluttered or messed up by making it more interesting and smooth. It supports better absorption of information by the visitors without causing any fatigue

Responsive Designs

Though this trend began the last year but it is a highlight in 2013 as well. It is the most essential requirement of any website to have responsive designs so that it can run smoothly with equal impact across different digital devices like Smartphone’s, tablets, desktops and laptops

Fixed Headers

It adds the convenience of going back to the previous page or choose from a header menu a desired option even when you have scrolled down. The constant support provided by the fixed header makes the whole browsing experience more interesting.

Flat Designs

Simple designs weaved with bright colors which are easier to read and understand is the latest trend in the market. Flat designs have created a powerful market with their eye-catchy and lively designs.

These are some of the latest trends of 2013 which have infused this year with amazing options to revitalize the monotonous look of your website and get a complete makeover which is trendy and contemporary. The team of designers at Moon Micro System optimizes these tools to create a perfect look for your web pages.