While creating a website a web designer not only needs to focus on beautifying the designs and ensuring that users are catered professionally, rather he also needs to concentrate on improving the visibility of the website with search engines for which SEO efforts are mandatory. Search Engine Optimization is the key to reaping the advantages attached to online presence.
Some of the practices have been discussed further in this article which promise better visibility and greater traffic on your website :
Keywords :
For any search engine optimization mission, keywords are the main tools. Right keyword helps in finding your site by the target markets in a much easier manner. For that you need to be aware of your target audiences and their demographics so that you can select a potential keyword and use them effectively. Make sure that your web pages are not the stuff and cluttered with lots of keywords because it will hamper your ranking.
Place Your Keywords Right :
Selecting the potential keywords will not get you great results till the time you don’t place them in a semantic fashion. Each web page should contain related keywords which are arranged in the right positions so that search engines can spot them. Some of the most effective locations are :
Meta Descriptions
Navigations
ALT Text
Title Tags
URLs
Internal Links
Bullet Points etc.
Use Links :
Links can earn you good ranks. Using effective keywords with internal links can really make your site SEO friendly because you have defined your link in the most appropriate manner which can be easily spotted by the search engines. All these activities improve the internal linking of the site without interfering with the designing aspect.
SEO Friendly Navigation :
Having a structure which can be easily followed by the search engines guarantees higher ranked websites. Make sure you keep all the links and buttons text-based which are easy to understand by the search engines. Avoid using JavaScript because it is difficult to understand by the search engines.
Optimize Your Images :
It is very important to ensure that the images are being used properly so that the website can be benefited with their usage. Fast to load images are loved by audiences and search engines, so make sure that the file size of the image is smallest. Make sure that the image is related to the content on the web page so that it makes complete sense and get you better ranks. Do not forget to keep your images saved in an organized manner inside a folder tagged as “images” or something relevant.
All these practices together constitute SEO friendly websites which have made the optimum utilization of their online presence and are very effective in attracting the web traffic.
Some of the practices have been discussed further in this article which promise better visibility and greater traffic on your website :
Keywords :
Place Your Keywords Right :
Selecting the potential keywords will not get you great results till the time you don’t place them in a semantic fashion. Each web page should contain related keywords which are arranged in the right positions so that search engines can spot them. Some of the most effective locations are :
Meta Descriptions
Navigations
ALT Text
Title Tags
URLs
Internal Links
Bullet Points etc.
Use Links :
SEO Friendly Navigation :
Having a structure which can be easily followed by the search engines guarantees higher ranked websites. Make sure you keep all the links and buttons text-based which are easy to understand by the search engines. Avoid using JavaScript because it is difficult to understand by the search engines.
Optimize Your Images :
All these practices together constitute SEO friendly websites which have made the optimum utilization of their online presence and are very effective in attracting the web traffic.
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