Friday, 29 November 2013

Important Tips to Design Effective Logos

A logo is a very important part of a brand. A logo is all about representing your brand graphically so that your target market can associate with it and recognize it. It has to be visually appealing and stimulating with distinct features and it should also be able to synchronize with other elements of your business like the website, marketing strategy etc.


We, at Moon Micro Systems have an innovative team of designers who master the art of creating perfect logos for your business which are unique and impressive and can be a great medium for conveying your company’s message to your target audience in an effective manner. They study your business deeply and then design logos which are a reflection of your identity. There are some very important points that should be kept in mind while designing effective logos so that we can create a strong brand identity in the minds of our consumers.

Some of the important tips have been discussed below :

   * Simple


Simplicity is the key to effective logo design. Simple logos are easy to memorize and recognize. For example, logo of Apple is so simple where the company is so big. The idea behind keeping it simple is that it can be recognized by people from all over the world. Similarly a logo of Nike is also plain and simple.



   * Memorable

A good logo design is one which can be memorized within no time. The aim of a logo is that your customers can recognize you from amongst your competitors. Using eye-catchy and bright color combinations along with great designing should create a strong visual impact on the minds of the audiences so that they can easily remember the logo. For example, logo design by FedEx is so bright and easy to memorize.



   * Representative

A logo should connect with the audience for which it is meant. It should be a reflection of the company in a way that it connects with the targets. It should project the whole philosophy of the company along with delivering a desired message.



   * Timeliness

A good logo survives the test of the time. It doesn’t go out of fashion for years. Remember once the logo is created, it cannot be changed easily. It should be strong and impressive enough to stay in the race for years to come. It cannot afford to become outdated with the passage of time.



   * Versatile

It is very important to create versatile logo designs so that they can be used across different media. Make sure your logos are designed in vector format so that they can be checked for scalability. While designing a logo, we should also consider how it will look in different sizes and different colors so that it appears pleasing to the eyes in all sizes from that of a visiting card to a billboard.

Make sure you keep all these points in mind while creating your logo design. Creating an effective logo design becomes a lot easier if you can incorporate all these points while designing a perfect logo for your company.

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